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Social Media Case Study for Allergy Friendly Baking Brand
9 Month Benchmark Results for 2 Social Channels
Overview:
The social media strategy for this organic & allergy friendly food industry client is focused on the following:
- Developing a consistent brand personality & identity through carefully curated imagery & social media storytelling
- Developing a consistent content & posting strategy that uses EMOTION to resonate and engage their hyper-targeted audience
- Community management and social media growth & engagement efforts
- Developing closer relationships with customers & increase algorithm reach with introduction of a private Facebook group
Top Performing Posts
The Digital Witch performed an in depth analysis the client's audience and began to create & share highly emotional content that really mattered to them. Beyond amplifying reach and engagement, the new content strategy transformed a stale page into one that is ripe with meaningful conversation & interaction between the brand + their audience.
Take a look at a few of the most successful posts:
Results
- 14k + people reached organically
- 285 Reactions
- 87 comments (on shares)
- 115 Shares
Results
- 15k people reached organically
- 146 Reactions
- 20 Comments on original post, 93 on shares
- 97 shares
Results
- 1,500 people reached organically
- 37 reactions
- 5 Comments on original post, 37 on shares
- 17 Shares
Results
- 9,705 people reached organically
- 90 reactions
- 6 Comments on original post, 45 on shares
- 55 Shares
Key Wins for Facebook & Instagram
- Content reached over 445k people
- 400,000 organic impressions. 40k paid impressions
- 13k video views
- 7,344 engagements including: 5,262 post reactions, 1,131 comments, and 951 shares
- Impressions increased by 20% vs previous period
- Engagements increased by 336% vs previous period
- 2,000 new followers on Instagram
- Thousands of dollars in revenue from social media traffic
All Posts
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