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    • Social Media Case Study for Allergy Friendly Baking Brand

      9 Month Benchmark Results for 2 Social Channels

       

      Overview:

      The social media strategy for this organic & allergy friendly food industry client is focused on the following:

      • Developing a consistent brand personality & identity through carefully curated imagery & social media storytelling
      • Developing a consistent content & posting strategy that uses EMOTION to resonate and engage their hyper-targeted audience
      • Community management and social media growth & engagement efforts
      • Developing closer relationships with customers & increase algorithm reach with introduction of a private Facebook group

    • Social Media Strategy & Tactics: 

        • In depth analysis of their target audience - defined a comprehensive customer profile
        • Developed concise and consistent social media content and posting schedule focused on telling their brand story, driving conversation & making emotional connections with their target audience
        • Developed a user-generated content strategy that focused on monitoring brand mentions, connecting with customers & influencers, and sharing consumer photos
        • Used targeted growth strategies to build their following on Instagram + Facebook and reach a relevant audience
        • Utilized full range of Instagram features including stories, polls, and more to engage audience beyond simply posting to their feed. 
        • Created a private Facebook group to increase organic reach of content & engage audience in a more intimate online setting (500 group members and growing) 
        • Developed Facebook advertising campaigns with a limited budget to further expand reach & brand awareness
        • Actively monitored social media accounts and relevant Facebook groups for brand engagement, conversation, and mentions. 

      • Sample of branded imagery + integration of user-generated content

        Instagram Feed

      • Top Performing Posts

        The Digital Witch performed an in depth analysis the client's audience and began to create & share highly emotional content that really mattered to them. Beyond amplifying reach and engagement, the new content strategy transformed a stale page into one that is ripe with meaningful conversation & interaction between the brand + their audience.

         

        Take a look at a few of the most successful posts:

        Results

        • 14k + people reached organically 
        • 285 Reactions
        • 87 comments (on shares)
        • 115 Shares 

        Results

        • 15k people reached organically 
        • 146 Reactions
        • 20 Comments on original post, 93 on shares
        • 97 shares

        Results

        • 1,500 people reached organically 
        • 37 reactions
        • 5 Comments on original post, 37 on shares
        • 17 Shares

        Results

        • 9,705 people reached organically 
        • 90 reactions
        • 6 Comments on original post, 45 on shares
        • 55 Shares
      • Key Wins for Facebook & Instagram

          • Content reached over 445k people
          • 400,000 organic impressions. 40k paid impressions
          • 13k video views
          • 7,344 engagements including: 5,262 post reactions, 1,131 comments, and 951 shares
          • Impressions increased by 20% vs previous period
          • Engagements increased by 336% vs previous period
          • 2,000 new followers on Instagram 
          • Thousands of dollars in revenue from social media traffic 

        • Like what you see?

          Let's work together!

          Monday, Thursday, Friday 10am-6pm CST
          505-660-1348
          505-660-1348
          captolia@thedigitalwitch.com
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