SEO Maintenance is Ongoing, Not a One Time Thing.#Facts
Consistent SEO Maintenance is Essential
I'm sure you've heard of SEO. It's short form for search engine optimization.
SEO is the *magic* of getting your site high rankings in Google and other search engines for the keywords your audience is searching for.
You hire a digital marketer and they wave their magic SEO wand and suddenly you're ranking at the top of Google forever, right?
Well, no - not really.
SEO isn't magic, and it isnt simple either. When most people think of SEO they might think of picking keywords and writing content optimized for those keywords on their site. But there is so much more to it than that! Your cauldron of SEO strategies must be diverse to be truly effective on the web.
Cheeky Monkey Media posted an excellect visual that shows exactly how much complexity there is to SEO, and how much there is to stay on top of as a digital marketer or business owner trying to manage SEO for a website.
There is SO much that goes into a successful SEO strategy. From backlinks to your site architecture to local listings and more. Having your site optimized by a digital marketer once is great - and will certainly boost your rankings if the marketer knows what they are doing. But you can't leave it alone.
SEO must be ongoing. Businesses must monitor their SEO and routinely optimize their to maintain their organic ranks in search engines. Why?
What Does Monthly SEO Maintenance Typically Include?
Ongoing link earning efforts (getting links from other authoritative sites)
Ongoing keyword research for super targeted, high quality keywords
Tracking keyword rankings
Ongoing search optimized content creation
Ongoing analysis of competition
Ongoing attention to Google algorithm changes
Ongoing technical SEO site maintenance
Ongoing review of analytics, tracking, and reporting on progress
So, there you have it. A case for consistent SEO maintenance. It truly is essential if you want to stay competitive in search and remain visible in the eyes of your audience.
Do you do any form of ongoing SEO? If so, let me know what works for you in the comments!
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