the boss-witch brand school for secret celebrities and hidden gems ready to take up space and become radically authentic online icons
WITCH & FAMOUS is the boss-witch slumber party that will show you exactly how to build an iconic online brand that no one else can replicate
Imagine a glittery, giggly, and seriously strategic coven of witches bringing to life their biggest, boldest, most abundant and influential selves.
Giving each other radical permission to be admired, listened to, and KNOWN for their unique brilliance. Giving themselves permission to fully claim the star-studded fandom of their teenage dreams.
Welcome to the seductive world of glamor magick where we cultivate an authentic radiance that inspires, elevates, and draws people into our world.
In WITCH & FAMOUS we steer clear of rigid ideas of what it means to be a “professional” or “expert” online and instead foster the alluring richness people can’t find anywhere else – YOUR ESSENCE.
We’re over bro marketing strategies preaching worn-out “ways to grow an audience”. We’re obsessed with showing up free, uninhibited, and innately worthy of being PAID for our gifts.
We’ll nurture your unique fame blueprint, unearth your distinctive (and dazzling!) aesthetic, and help you go from whispy internet wallflower to magnetic #richwitch online icon.
Your lifelong fears of visibility vanish
Your digital audience flourishes with new devoted fans who can’t get enough of what you post
Your follower count and engagement go way up (by hundreds or even thousands)
Your online community expands into a dream client heaven
Your 1:1 sessions get BOOKED (sometimes months in advance)
Your products and services consistently sell out because customers love buying from YOU, specifically
Your social media feels like your very own magical temple you genuinely love stepping into
You receive countless messages from folks telling you how much your words have changed their lives
You become a household name in your industry + claim niche internet micro celeb status
Your biz blossoms from a hobby into a full-blown career
In Witch and Famous we cultivate the practical skills AND energetics of marketing so that this becomes *possible*:
“This is the best investment I’ve ever made in my business.” - Bianca Collier
What if there was a way to cultivate consistent clients and growth in your business without having 10k followers, without annoying your audience, and without being inauthentic and cringey on the internet?
Let me let you in on a little secret…
Fame is a frequency–not a formula–generated by your fullest expression of YOU
Without needing to be perfect and without pretending to be someone you’re not.
When you’re able to get *crystal clear* on your frequency, wrap it up in an electrifying message that cuts straight to the heart of your soul-mate clients, and embody that essence everywhere you show up…
Your GLOW UP becomes inevitable.
If you want more:
Confidence to show up as your most radically authentic self
Freedom to express yourself without diluting yourself down to appease the masses
Audacity to do and create BIG things
FIRE to light up your motivation to tackle your big vision
Likes, comments, follows, and actual EYES on everything you post
Dream clients stumbling on and falling in love with your content
Engagement, buzz, and ALIVENESS on your instagram
Subscribers enthusiastically responding to the emails you send
Press features, podcast invitations, and sponsorship opportunities knocking on your door
Strangers reaching out of the internet ethers to work with you
Sales, bookings, and sold-out programs
…then WITCH AND FAMOUS is for you.
$111
ten monthly payments
$222
five monthly payments
$1111
pay in full!
- The first 8 people to pay in full will get a personalized instagram audit from Captolia (ONE remains!!!)
+++ BIPOC EXCLUSIVE sliding scale payment options are available.
what’s included…
13 live-taught (and recorded) modules that teach you everything about gaining exposure, building your client customer base, and becoming a household name in your niche
13 potent worksheets to help you turn what you’re learning into an actionable business plan and visibility strategy
Live group coaching calls & discussions for each 'phase’ of the program (+++ BIPOC only calls)
Weekly *homework* and group challenges to help you apply your new skills to your brand in real-time
Replays for all lesson modules and coaching calls available forever for you to catch up on or revisit anytime
Private Facebook group for ongoing community support, connection, collaboration, a space to get feedback and ask Captolia questions!
Invitation to join all future Witch and Famous cohorts as the curriculum evolves and progresses
A welcome “meet n greet” mixer and an IG LIVE Graduation Party!
BONUS:
Instant access to the CONTENT CAULDRON - a growing bank of content prompts & templates for insta~
“Co-working hours” to body-double and stay accountable to the work alongside your new iconic community members
Guest workshops including:
Creating your Dreamworld: for BIPOC Babes with Ari of Saltwater Stars
“Visibility for Highly Sensitive People” with Hope Healing Arts
Attracting Clients with Reels - with Angelica S. Cresci
Inclusive Visibility and Navigating “Call Out Culture” with Nike Aurea
Visibility + Trauma workshop with Samara Kasai
YOUR INVESTMENT:
$888
(price rises to $1,111 on 2/10)
“I have become less afraid of showing up as I am…although that doesn't seem like much, for me it's the whole world. I was petrified and now I'm not. On top of this - my follower count has gone up and my engagement rate has gone way up too!” – Kim, The Lipstick witch
“I've (quietly, discretely) grown SO MANY ROOTS during this course. It's all been watering my soil. You've gotten me inching closer and closer to my true self.” –Tracy Konane
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“My social media presence has COMPLETELY changed! I went from dreading posting to creating content regularly. I’ve have had multiple posts go viral, with my most viewed reel at 626,000 views and climbing…On Instagram I’ve gone from 400 followers to over 12k! I’ve seen an increase of 858% in customers finding my website via Instagram and a 33% increase in overall sales.” – Alexa Branco, The Brujas Tomb
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“I have become much more comfortable with my engagement, feeling like I don't need to show up until I feel good about showing up! I've grown my audience steadily since working through WITCH & FAMOUS and have connected with so many people who appreciate my messages and work!
My community feels much stronger, much more personalized to who I am as a creator, and much less like I'm desperately trying to hold onto people while simultaneously hiding from them. And my bank account has become much more accustomed to regular influx! - Taylor, Thats So Pisces
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“I have gained 4000 followers on Instagram since working with Captolia, I have a strong group of core clients that always repurchase and are interested in being in my world no matter what I launch. My engagement and reach has skyrocketed…I have made 35k in the last 4.5 months including a 10k launch, two 10k months, and two months where my single sessions were FULLY BOOKED. Right now my readings are booked over a month in advance. It's the first time in my life where I feel financially free.” – Angelica S. Cresci
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“Every day I get messages telling me that my words have changed new people’s lives. Social media is more natural, easy, and fun than ever AND happens to be growing faster than I ever thought possible! I went from 0-260,000 followers on TikTok and 1,000-11,500 on Instagram (and growing by the minute, will probably be WAY bigger than that by the time these words get published anywhere, tbh).” –Frankie Simmons
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“Our community is expanding and holds wonderfully aligned folks who engage with our material. Before our work with Captolia, we really didn't have an online community, now we see all of our followers that way!
We were able to double our income over the course of one year, offering newfound security - and our brand has evolved and expanded from séance hosts to truly celebrity occultists with feature articles on Yahoo News, Cosmopolitan, interviews on Coast to Coast and conversations with some of the biggest names in our industry.” - The Eckharts
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I have come leaps and bounds from where I was before Witch & Famous - I was happy if I made a couple of hundred dollars a month. Now I'm making 5 figures in a week and I've just created a high level offer that I am obsessed with and that has already gotten so much support!
I've gained so many new followers and my engagement numbers are also high! Before I started Witch and Famous in the spring, I think I had like 400 followers. Now I have over 1000 and the engagement on my posts are stories is high! I've even gotten recognition from amazing witches in the community.
I feel like a visibility Empress. I've booked 7 podcasts in just 4 months, including the Basic Witches podcast. I did a whole rebrand, fully claiming my Legal Witch identity. And that led to a $10k launch for my first official Legal Witch offering, an intellectual property and content protection course. I know I'm serving the folks that I want to serve and I'm making a difference.”
- The Legal Witch
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“Having this space allowed me to heal, identify and love who I am. I am more confident and becoming more confident in all that I offer in my businesses. I am forever grateful for this unique space.
And I don’t know of any white woman who has ever done this exclusive yet inclusive offering with BIPOC only calls. It was like a blackpeoplemeet.com event for witchy business owners, and I loved it”
-Tippy Wong, The Inner Gold + Yoni Botanica
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"I return to the notes I took during Witch and Famous all the time, not to mention the private session that shifted my entire relationship to social media. Let's just say the results speak for themselves. From 1000 followers to 4K on IG + 11.5K on Tiktok in under 6 months.. plus a fully booked calendar to the point where I had to close my public booking page because I was so overwhelmed, and now focus solely on helping other psychics up level." - Hope Healing Arts
about captolia
By the time I was 11 years old, I already had a working email publication - dubbed ~The Underworld~ that I promoted on my Angelfire site and on AOL chatrooms, and sent out to my subscribers each month. The Underworld was filled with my pre-teen sadgirl poems, music reviews, Dollz of the week, and alllll of the cringey early internet goth girl content you could imagine.
In Highschool, Myspace, Xanga, and livejournal were my favorite places to be. I was coding entire themes and creating custom aesthetics and layouts for myself and my friends.
And I was obsessed with getting to transform the way I was perceived by the world. From my profile song, to my colors, to my name and choice of profile picture…
Social media empowered me to move beyond the identity I had been handed and step into a version of myself that I felt was more aligned with who I truly was inside. (ahem… this was literally personal branding)
And i’m FOREVER grateful to have harnessed the magick of my chronically grounded and thus chronically online teen self into a thriving career as a brand + marketing coach for witches, where I teach YOU how to step into your most authentic identity, get visible, and spellbind online!
I have a bachelors in communications and a masters degree in Internet Marketing, plus a decade of experience in the online marketing industry. I take this work incredibly seriously, and didn’t think to call myself a coach until I knew I had something real to give and to share. And I do. I’ve worked with hundreds of witches and have helped many step into their bigness and create successful brands. I can’t wait for you to be the next big thing! ✨
Faq
Is WITCH and FAMOUS for me?
Are you an aspiring witch-fluencer? A spiritual entrepreneur? A magickal baddie who works a 9-5 job but craves the freedom and fulfillment of starting their own mystical biz or the extra cash flow a witchy side hustle could provide? Are you a tarot reader, astrologer, or healing intuitive with a baby following that desires unquestionably BIG success and recognition? Or an established biz-witch ready to expand your kingdom and uplevel your marketing? Then yes, this program is for you!
If you’re not sure what your niche is or what you have to offer, but know deep down in your heart that you want a wealthy magickal brand built on your own terms, Witch and Famous is the perfect place for you.
Who is this course NOT for?
If you’re not quite ready to work through your fears of being visible, to take up unapologetic space on the internet, plaster your beautiful face all over your IG feed, or put in the good old work (yes, it takes LOTS of work!) of developing and implementing your business plan and visibility strategy, this course is likely not for you.
If you’re in crisis financially, if your business is a sinking ship, and if you’re looking for a get rich quick scheme to save you - this program is not for you. Brand building + marketing is an act of slow flourishing - and while this offer *can* certainly collapse and speed up timelines to bring in results quickly, this work takes time and results are not guaranteed.
If you’re in a financially unsafe place, I do not recommend signing up for this course. However, you can absolutely request a scholarship. 💟
Does my biz have to be witchy biz for this to work for me?
No! Entrepreneurs or biz folks of any type and in any niche (even if you don't know what your niche is yet) will benefit from what we'll cover in this course!
Do I need to have a business already?
WITCH & FAMOUS is best experienced by folks with existing businesses - whether they’re side hustles or full time magickal businesses… this program was built for folks with entrepreneurial spirits who are ready to grow + build thriving business brands.
what’s the schedule?
We will meet for our group “mixer & meet n greet” on Tuesday, March 7th @ 8PM est. Our call times will be hosted on the following days and times:
Mondays @ 1PM est - co-working hours
Rotating Monday/Tuesdays @ 8PM est - live modules + guest calls
Sundays @ 6PM est - coaching calls
We have a total of 13 live modules, 5 guest workshops, and a handful of group coaching calls.
What if I can’t attend live?
All the lesson modules and coaching calls will be recorded, and you’ll have access to the replays forever.
While there is a 5-month live container, there is plenty of space to take in the material as slowly as you need to over time, and comfortably go at your own pace for years to come.
Can I get a refund? Can I cancel my payment plan?
Refunds: To give space for folks who may purchase out of FOMO, we’ll honor refund requests made within 10 days of purchase. Refund requests made after this may not be eligible for a refund.
Payment plans: Payment plans are not subscriptions, they are installment plans for a total amount owed. By enrolling in this program, you are agreeing to pay the full amount of the total investment.
*However* we understand that this program and community may not be for everyone, if after the FIRST module is released you know for sure this program is not for you, you may request to cancel future payments and we will release you from any further obligations. However, you will forfeit any payments already made. Cancellation request must be made within 24 hours of the module release. Requests made after this will not be honored and you will be obligated to pay the total amount owed.
I have more questions, can i contact you?
For sure, if you have questions - please reach out to support@thedigitalwitch.com!
are members of the QTBIPOC community safe in your space?
I cannot claim to be a “safe space”, as no space I could hold as a white facilitator could ever be truly *safe* for BIPOC folks..but inclusivity and harm-reduction are values that I strongly uphold in all of my spaces, and I am committed to learning, examining, and changing my practices if and when harm does occur.
I’ve also partnered with Nike Aurea as a consultant to create a safer and less harmful container for BIPOC students in WITCH & FAMOUS, and to help facilitate the group space and restorative conversations should harm happen.