featured clients

Pallas Augustine ♡ Idola Stellarum

From a quiet personal account to an 800%-funded book and a sustainable, deeply aligned community

About Pallas

Pallas Augustine is an astrologer, writer, and research-creation arts consultant. Through Idola Stellarum, their avenue for the astromagical arts, Pallas and their spouse Rain release collections of magical jewelry and run the Inner Sanctum, a membership community for people in devotional relationship with planetary and celestial spheres and their spirits. They also teach and publish books, including Pallas's The IC: An Astrology of Coming Home, a deep dive for consulting astrologers.

Pallas's soulmate clients are entrepreneurial creatives: artists, scholars, writers, musicians, creative coders, designers, and performers. These are people who look around at the harm being done to the Earth and all her creatures, think "there has to be another way," and then put their whole heart into making that other way real.

Where Pallas started

“My professional consultation practice began in-person in 2016, and up until I began working with Captolia in 2021, my social media presence was basically a personal account I would sometimes share when I had openings in my calendar. Going fulltime online meant I needed to expand what I shared online, which was hard as I am a fairly private person and often get labelled as mysterious.

While I had decades of experience as an artist, writer, and organizer building a practice, audience, and communities offline, I had no idea how to do that online.”

The transformation

Defined success on Pallas's terms. We set aside the "shoulds" and other people's version of success so Pallas could figure out what actually mattered to them about being online.

Built a presence that respects privacy. Social media became something Pallas does in a sustainable-for-them way, including regular sabbaticals that their audience understands and respects.

Chose depth over reach. Instead of casting a wide net and chasing trends, Pallas focused on finding the right readers, learners, and devotees, and on bringing them deeper: into the mailing list, Patreon, workbooks, and the Idola membership.

Shifted the archetypes. Pallas came in leading with the Caregiver and Explorer. They moved into Sage, Creator, and Magician, with a quiet dash of Innocent and Outlaw that grounds everything. That shift gave them more autonomy and freedom to play, share their world, and showcase a decade of research and creation.

The results

• Released their first public Venus retrograde workbook within a month of starting, which became an unexpected sensation, with testimonials from respected colleagues and students

• Funded the Kickstarter for The IC in under an hour, then reached 800% funded, and was named a Kickstarter Project We Love

• More than doubled their Instagram following, with a high level of trust and connection, while posting infrequently

• Out of financial survival mode for the first time, paying off a debt that had held them back for years with their very first launch

• Able to invest in their business, with better education, software, and tools

• A regular speaker at in-person conferences and a guest teacher for organizations

In their words

“Working with Captolia helped me figure out what was truly important to me about having a social media presence, and how to properly prioritize what I actually cared about instead of chasing ‘shoulds’ or how success might look for other people.

Captolia helped me understand that social media success does not have to look the same for everyone, and it’s okay to value focused, deep, and directed impact guided by authentic expression and creative world instead of casting the kind of wide net and chasing trends encouraged by many other coaches. Of course Captolia can absolutely help people blow up their socials if that’s what they want and their goals need. I’ve seen it happen numerous times. But she can also help those of us who have other priorities.

The wildly positive reception and growth that happened because of the campaign is totally Captolia-coded.”

- Pallas Augustine, Idola Stellarum

Leigh Ann ♡ Psychic Medium Witch

From side hustle to consistent $10K months and her own brick and mortar shop in one year

About Leigh Ann

Leigh Ann is a professional tarot reader and teacher, an Italian American witch, and a psychic medium. She owns Psychic Medium Witch, a metaphysical shop in Walnut Creek, CA, where she offers spiritual classes and services alongside witchy products and her own handmade line of signature spell products. She has a background in psychology and spent her previous life as a counselor and college professor, as well as an artist, writer, and performer.

Leigh Ann is an activator. She opens up the spiritual world for her clients, often for the first time, helping them find clarity, connect with loved ones on the other side, and open to their own gifts.

Where Leigh Ann started

When she started working with Captolia, her spiritual business was a part-time side hustle next to a full-time job, and she was making a very small amount each month or breaking even. She was afraid to go live on Instagram, and she’d been bringing a polished “professional” customer service voice into her business that blocked her authentic one.

“When my business was new, I felt like I was a baby spiritual entrepreneur. My business is only two years old, but my spiritual and professional lives are not.”

The transformation

Practiced radical authenticity. Leigh Ann dropped the “professional” persona and let herself be fully herself: loud, funny, blunt, and kind, highly educated, magical, and psychic.

Stepped into visibility. She challenged herself to go live on Instagram every day for 30 days. After that, reels and lives felt natural, and her content became channeled expression instead of curated perfection.

Claimed the Ruler. Leigh Ann’s core archetypes are the Magician, Explorer, and Ruler. Embracing the Ruler helped her see that her power isn’t tied to how long she’s been in business, and that she is a master of the spiritual realm.

Dropped the humility invisibility cloak. She stopped playing small, censoring herself, and worrying about being seen as weird.

Built community through Witchfluencer. The program connected her with other spiritual entrepreneurs who became close friends, collaborators, and cheerleaders.

The results

• Consistent $10K months

• Left her full-time job to do spiritual work full time

• Launched her first spiritual offer beyond basic tarot readings in her second month

• 30 Day IG live sprint resulted in a $15k witchcraft apprenticeship launch

• Approached about a brick and mortar shop by her third month, had the keys by month five, and opened the doors by month seven

• Grew a local community almost from scratch that feels like family, plus friends and collaborators all over the country

• After a single $11 donation-based workshop, a line of people waiting for readings at her very next pop-up market

In her words

“One of the most powerful things I learned from Cap was to allow myself to be me. I realized I did not have to compartmentalize myself in my business the way I did in the ‘professional’ world for the bulk of my life. I felt my voice literally change. I feel more like myself than I ever have.

I feel like before we met, there was a humility invisibility cloak I was hiding under. That cloak has been banished, and I am now super visible and authentic. I no longer make myself small for other people’s comfort. The right people will love me for who I am.

Captolia is not just a digital marketing and branding genius for witches, she is magic. The first time I ever worked with her was a donation-based client conjure workshop that I paid $11 for, and the very next day I had a literal line of people clamoring to get readings with me at a pop-up market, all day long. I had never experienced that before.

Captolia helps you embrace a bigger, more authentic, and more successful version of yourself, not just from her many years of marketing experience, but from a magical realm of transformation that is much bigger than digital marketing.”

- Leigh Ann, Psychic Medium Witch

Samara Kasai ♡ Moody and Magnetic

From almost quitting to a $14K signature program launch

About Samara

Samara Kasai is a Black, non-binary coach and healer based in Oakland, CA. They create one-of-a-kind healing containers informed by their background in counseling and their own 10-year journey of healing c-PTSD. Their work creates a soft, cozy environment for folks to do the vulnerable work of changing their lives.

Samara loves working with trauma survivors, marginalized folks, HSPs, and neurodivergent bbs: anyone who doesn’t feel seen or catered to by the mainstream personal development industry.

Where Samara started

“Before working with you, social media was honestly triggering. There was a lot of misgendering and tokenizing, and it all felt very performative. I often felt misunderstood by my followers, and I struggled to connect with people in a way that felt organic and authentic. I disappeared for months at a time, just to give my nervous system a break.

Before we worked together, I was honestly considering quitting my business. I had taken a 4-month hiatus and I didn’t really know what I wanted to create next.”

The transformation

Found the heart of the brand: cozy. Captolia picked up on the “cozy” theme in Samara’s work, and it’s now the entire foundation of their brand.

Got clear on who and what. Samara came away with a very clear sense of who they’re here to help and what their offerings are.

Built a signature program. Samara created Moody and Magnetic, a program unlike anything else in the coaching industry.

Built a launch plan that works. Launch Potion helped Samara get organized and use social media in a way that reliably brings new clients into their world.

Leaned into the Caregiver. Samara’s archetypes are the Caregiver, Sage, and Explorer. Leaning into the Caregiver, through little pep talks and comforting words for their followers, made their content feel like a safe and sacred space, and feel like just being themself.

The results

• A $14K launch for the first round of their signature program, Moody and Magnetic

• Went from considering quitting their business to “I couldn’t imagine walking away”

• A clear sense of direction for who they serve and what they offer

• Followers reaching out to say THEY feel seen and understood by Samara’s content

• Social media that feels like creative expression, not a trigger

• Confidence that every launch will bring in the right people

In their words

“Now, I feel like I’m really in a flow with my online presence. It’s easy for me to just show up and share whatever’s on my mind, and I can just be my genuine self. Social media feels like a place for creative expression, and I look forward to showing up each day.

It’s honestly so wild. Instead of feeling unseen and misunderstood, I have people reaching out to me to tell me that THEY feel seen and understood by my content. I feel like I’m creating the kind of safe and affirming space I wish I’d had.

Everything I’ve done with you has helped me so much, and I often find myself trying to figure out what you’d advise me to do while I’m making decisions. I trust you in a way that allows space for ME, too, not like I’m outsourcing control of my business to you. I have worked with SO many coaches, and I’ve felt the most seen (and made the most money) while working with you.

I’m most proud of Moody and Magnetic. It truly represents my unique magic. It’s wild to me that I almost quit my business before M&M was born! I’m proud to have learned from Cap and would recommend her to anyone who wants to be more authentically expressed online.”

- Samara Kasai, Moody and Magnetic

Emily Anderson ♡ All Bodies Welcome Yoga

Doubled her income in one year with her yoga membership

About Emily

Emily Anderson is the yoga therapist behind All Bodies Welcome Yoga, a virtual yoga studio for diet culture dropouts. She teaches group classes and offers individual yoga therapy for people ready to shed shame and comparison and gain wisdom, liberation, and JOY.

Her dream clients are questioners who’ve been let down by mainstream “wellness” culture: people who want an embodied movement practice but think they’re too inflexible, fat, or sick for yoga, people recovering from surgery or illness who need a compassionate guide, and anyone ready to change how they relate to their bodies on THEIR terms.

Where Emily started

“My social media presence felt like a chore, maybe even a punishment! I felt very self-conscious and worried if I was ‘doing social media’ right. I was always comparing likes and getting upset if a post was ‘doing bad.’”

The transformation

Grew her yoga membership. We worked together on All Bodies Welcome Yoga’s membership, and in one year Emily doubled her income.

Turned her archetypes into superpowers. Emily is the Innocent and the Caregiver, and she’d been avoiding both because she didn’t think they were cool, sexy, or edgy enough. The yoga world is full of serene, neutral, staring-into-the-distance marketing. Now her optimism and fun lead the way.

Stopped trying to appeal to everyone. Emily let more of her personality and interests shine, trusting that who she is will attract the clients who want to work with her, and that it’s okay when some people walk away.

Used each platform on purpose. Reels, grid posts, and her newsletter each got a clear job, based on who’s most likely to see them.

Invested in her inner circle. Emily put more time into her newsletter to reach the people who already want to be part of her world beyond social media.

Sold the why, not the nuts and bolts. Her content shifted from offer details to WHY people should sign up and HOW her work will improve their lives.

The results

• Doubled her income in one year working on her yoga membership

• Voted one of the best yoga studios in Pittsburgh in a local newspaper poll, promoted with just a few social media posts

• More engagement and action from her followers while doing a little less

• A client signed up because of how happy Emily looked in her photos

• Comments from her community calling her a “powerhouse” and saying she “always makes me smile”

• Social media that feels natural and fun instead of like a chore, with a clear visual line through her posts

In her words

“My social media feels much more natural and fun! I feel more empowered to show up just as I am. Instead of hoping one post goes viral, I’m focused on creating a flow of valuable, enjoyable posts that continue to connect me with my community.

Witch & Famous helped me realize I was avoiding my archetypes. Now I’m embracing my optimism and fun as my business superpowers. As I feel more empowered to transmit my business through the act of joy, people tell me they’re picking up that energy.

Captolia is so skilled at seeing the potential in others. Her enthusiasm for her clients’ work feels deeply genuine, and that enthusiasm is contagious. In Witch & Famous she created a fabulous, juicy community of encouragement, first and foremost by modeling that outlook herself. Captolia challenged my scarcity mindset and invited me to dream more abundantly.

I know that my business, not just my marketing but the way I’ve developed my business, has matured and blossomed because of her influence.”

- Emily Anderson, All Bodies Welcome Yoga

Mercedes ♡ Shakti Monster

From survival mode to a membership people stay in

About Mercedes

Mercedes is the healer behind Shakti Monster, the home for her breast and heart healing work, Titty Yoga, her Secret Heart membership, and her annual Breast Fest. Her practice is rooted in ancestral red clay, which she began working with in 2019 for cleansing and clearing.

A few years into the clay work, Mercedes dreamed of her great-grandmother, a midwife, who told her to midwife grief and constipation out of people's bowels and hearts with her hands. Mercedes sees that kind of blockage show up in the body, in the heart, and in the free flow of money and energy, and her work helps it move.

Where Mercedes started

Mercedes came into Client Siren in January with years of powerful work behind her. That included ancestral red clay practice, her breast and heart healing work, and Titty Yoga. Her clients were getting real results and referring their friends. But the business side felt like chaos.

She was tired and in survival mode. She’d spent thousands of dollars on coaches and programs trying to figure out how to run an online business, and she still didn’t know what a brand was or whether any of this was going to work.

The transformation

Named the full body of work. Titty Yoga was what people could see, but it was one piece of something much bigger. We gave the whole thing a shape so she could stop shrinking it down.

Built on what was already working. Referrals and repeat clients were already coming in. We nurtured that instead of inventing a new strategy from scratch.

Put branding and sales into her language. When she said she didn’t know what a brand was, we called it your aura. She also asked a question no generic business course was going to answer for her: what does this mean for me, as a Black girl? She got to answer it herself and translate the rest into terms that fit her culture and her life, instead of following someone else’s rules.

Dropped what didn’t fit. When a platform wasn’t right for her, we let it go. Her no’s told us where to focus.

Created a right-sized offer. Instead of a big, overwhelming program, we built Secret Heart, a micro membership her nervous system could actually hold.

Made her public presence clear and cohesive. Her Instagram went from chaotic to cohesive, so people can understand what she does even when she isn’t posting.

Supported her through the hard parts. Claiming a bigger body of work brings up cringe, comparison, and resistance. We worked through it as it came, including channeling her inner Ruler to move out of chaos.

Turned the big vision into next steps. We kept bringing it back to the practical: what are the next one, two, three things to do?

The results

• Secret Heart has been running for six months, with members showing up month after month

• Members are inviting others, and those new people are staying

• More cash flow, more consistently

• A cohesive brand she trusts to keep working even when she steps back

• Her full body of work is clear and lives under one home, Shakti Monster

• She’s moving into her legacy work - audio, podcasting, and radio

• She’s out of survival mode and owning what she does

In her words

“When I came into Client Siren in January, I was real in survival mode. At our first one-on-one, I was so present to how tired I was. I’d been spending thousands of dollars on coaches and programs trying to figure out how to have an online business.

I found Captolia through a post about finding the thing that’s already working in your business and nurturing it. For me, that was referrals. Referrals in my business are nuts.

I didn’t understand what people meant when they said brand. When I told Captolia I didn’t know what the f*ck a brand was, she said, ‘Well, to me it’s like your aura.’ Well, that I understand. I also had a whole season of asking what this stuff even means to me as a Black girl. There were all these rules, and people wanted me to act a certain way, but it’s not my culture. I had to translate it into my own language.

My work is so massive. It’s literally like the Milky Way. Client Siren is where I learned how to land it, how to work with it here, in a literal, practical way.

Nervous-system-wise, where I was at the time, Captolia asked, ‘What if we do a membership?’ And then, ‘What about a micro membership?’ That became Secret Heart, and it’s been six months.

I used to be very contracted. Now it’s more like, okay, what can I give? How can I serve the people in here? They’re inviting other people, and those people are staying. Seeing people pay their dues at the beginning of the month was mind-blowing to me.

Before Client Siren, my posting was very chaotic. Now it’s clear. I’m owning what I’m doing, which I didn’t feel comfortable doing before. I moved through a lot of cringe in Client Siren. I think we all did.

When I’m with Captolia, I feel safe and calm. She reminds me of my home girls from growing up.

You can expect to be with an incredible group of people. You can expect to see your sh*t transform. Go to Shakti Monster, scroll down and back up, and you’ll see the difference: the cohesion, the clarity, and that I’m actually willing to say what I do. You can expect more cash flow. And you can expect to be uncomfortable.

When we started in January, I was in survival mode, and now I’m not. It was the most amazing experience. It demystified everything.”

- Mercedes, Shakti Monster

Frankie Simmons

From a deleted account to 260K on TikTok, and fully booked with a waitlist

About Frankie

Frankie Simmons supports baddies on a self-love journey. Her brand of love comes with a protective fire and zero tolerance for bullshit.

Where Frankie started

“RIGHT before Witch and Famous began, my business Instagram got suddenly disabled. Three years of community building got erased and I had to start from scratch! I felt so stuck and unheard. I knew I had so much needed wisdom to share, but nobody was listening, and it felt like the algorithm and the platform powers that be just had it out for me.”

The transformation

Rebuilt from zero inside Witch & Famous. Frankie joined the cohort with no account and three years of community gone.

Grounded her brand energetics in her body. We took the intangible parts of her brand and made them a full-body experience, carried through her voice, her aesthetic, and her wardrobe.

Integrated her archetypes. Frankie is a Disruptor and a Caregiver. She stopped treating her sass and her support as opposite ends of a spectrum she had to swing between. Now she holds both at once, which gave her permission to say what she feels exactly how she feels it.

Swapped hard rules for self-trust. Social media became a set of options and a self-love practice, not a rulebook.

Shifted her niche. She moved fully out of her business coaching brand and into the self-love work she's meant to do.

The results

• 0 to 260,000 followers on TikTok

• 1,000 to 11,500 followers on Instagram, and still growing fast

• Fully booked with a waitlist, without launching and with barely any promotion

• More money in the bank than ever before, and a bank account that has stabilized in the way she'd always dreamed of

• Daily messages from people saying her words changed their lives

• A possible new career: getting paid to be herself

In her words

“Every day I get messages telling me that my words have changed new people’s lives. Social media is more natural, easy, and fun than ever AND happens to be growing faster than I ever thought possible!

None of my energy goes to marketing and stressing about my next client anymore. I simply show up to be myself and then people reach out to me. What feels the biggest is how easily that money found me, once I was surrounded by my people!

Captolia teaches on social media in a way that actually allows you to trust yourself. In a world of so many hard rules and guidelines, she makes it feel enjoyable, makes it feel like you have options, makes it feel like a journey of self love instead of just one of strategy. She also creates virtual community in a way that really feels like an IRL party, which makes every class so fun. Even if you didn’t do any of the class work and just showed up and hung out in the energy of the course every week, you’d get your money’s worth.”

- Frankie Simmons

Find Frankie at @heyfrankiesimmons and frankiesimmons.com

Kaitlyn Graña ♡ Mother of Mystics

From messy, mismatched socials to a glamour magic brand that brings in new clients

About Kaitlyn

Kaitlyn Graña is the Mother of Mystics: an Espiritista, trance medium, and occult educator. They're a fourth generation practitioner of Espiritismo Cruzado, an anti-colonial spiritual practice they were born into. Through 1:1 spiritual consultations, courses, and mentorships, they transform modern mystics into empowered, authentic, ancestrally aligned spiritual practitioners, connecting them with their spirit guides, ascended ancestors, and unique spiritual disciplines.

Kaitlyn loves working with tarot readers, healers, diviners, mediums, herbalists, creatives, performers, artists, and educators - all of whom they consider spiritual practitioners. Their soulmate clients see that their passions, dreams, and desires are deeply intertwined with their spiritual selves.

Where Kaitlyn started

Kaitlyn's practice started part time, with $10 readings by text message on their smoke breaks and lunch breaks, and late at night after putting their kids to bed. By 2021 their business supported all of their expenses, and in 2022 they grossed $70,000, more than they'd ever made at a day job. Their community was loyal, but it grew almost entirely through word of mouth and referrals.

“My social media presence was, well… messy. Lol. I'm a solar Gemini, and despite the information I was sharing being authentic, my messages were being lost in the mismatched visuals. My posting was inconsistent.”

The transformation

Gave their brand a glamour magic upgrade. Kaitlyn loves glamour magic IRL, so we brought it into their Instagram and their website until their visuals finally matched their message.

Got clear on who and what. Kaitlyn got clear on who they want to work with and the work they want to offer. Their calling is trance mediumship and developing spiritual practitioners who reject New Age and embrace authenticity.

Gave them permission to sell. Kaitlyn had always felt that showing up online as a spiritual practitioner was "ethically a no-no." We worked through that, because spiritual practitioners deserve access to an abundant life too.

Activated their archetypes. Kaitlyn is the Magician, the Lover, and the Ruler. The Magician comes through in session as they channel spirit. The Lover helps clients break past the binaries and expectations placed on their lives. The Ruler reminds them they're excellent at what they do, because they've dedicated their life to this work.

The results

• No longer afraid to show up on social media

• A clearly defined brand identity across their Instagram and website

• Followers who are visually engaged, so their messages land far better

• New clients coming in through their socials, not just word of mouth and referrals

• Clarity that their calling is trance mediumship and mentoring spiritual practitioners

• Growing into their fullness as an online personality, not only a spiritual service provider

In their words

“The biggest transformation I've experienced is that I'm not afraid to show up on social media anymore. I've always felt awkward about it as a spiritual practitioner, like it was ethically a no-no. But spiritual practitioners need and deserve access to an abundant life, just like everyone else. And in a world where access to resource is linked to access to money, it has to be okay for people like me to share and sell our services.

Now it feels like my brand identity is clearly defined in my social media presence. I love glamour magic IRL, and it feels like my IG (and my website) have had a major glamour magic upgrade! My followers are visually engaged, which makes the messages I am sharing far better received.

Working with Captolia gave me the direction and encouragement I needed to allow myself to grow into my fullness as not only a spiritual service provider, but as an online personality. I'm so grateful for our time together and look forward to booking more 1:1s with her.

For me, this isn't just a business, it is my life.”

- Kaitlyn Graña, Mother of Mystics

Espen Artio ♡ Tending the Mystery

From mysterious and vague to a $15K+ launch and teaching magic full time

About Espen

Espen Artio is a priestexx, witchcraft mentor, and queer mystic offering 1:1 and group mentorship for people developing or deepening a spirit work practice. The work focuses on the ethics and philosophy of witchcraft and on bringing spiritual practice into embodied, earthly experience. For Espen, magic is liberation.

Espen's dream clients are tender-hearted philosophers. That includes queer and trans folks, people living with the impacts of trauma, and anyone healing from religious trauma who wants to find a deep connection to their own embodied magic.

Where Espen started

“My social media presence felt random and a little chaotic before working with Captolia. I didn’t understand how to communicate about my work or vision, so what I did share felt very mysterious and vague. People told me my posts and classes seemed really intriguing, but they weren’t always sure what they were about or if they were for them. I felt weighed down by wanting to convey the depth of what I do with every post. It took a ton of time and felt like I was pouring a lot of energy into the void!”

The transformation

Made the big ideas simple. Espen’s work is deep and mystical. We broke the messaging down so even the most abstract ideas could land clearly, without losing their depth.

Turned one theme into many posts. Espen learned how a single big idea can become lots of different pieces of content, instead of trying to fit everything into one long post.

Gave the content room to breathe. Social media is a different medium than a class. Espen got permission to post lighter content too, which made showing up feel less heavy.

Built a launch plan. We worked through the energy and investment a launch takes, the posting rhythm, and how to answer people’s questions before they even know to ask them.

Activated the archetypes. Espen always identified with the Sage. Embracing the Lover is what helped them see what made their work stand out: intimacy, long-term relationship, and a sensual, beautiful aesthetic rooted in love for the craft.

Rooted Espen in their expertise. We worked on owning their experience and value as a practitioner, so they could show up to the business side of the work with confidence.

The results

• Turned a 1:1 mentorship into a group, yearlong Rune School with a $15K+ launch

• About 5,000 new followers on Instagram

• Two free/donation-based classes with almost 100 people each, Espen’s biggest single classes to date

• Freed up enough time to take on more long-term, in-depth apprentices

• Quit their serving job to teach magic and spirit work full time

• A community invested in liberation and practicing magic with integrity

• Clear, confident messaging that brought existing followers into deeper relationship and created stability for the business

In their words

“Captolia is truly GIFTED at what she does. She saw the core pieces of what I offered and helped me refine them so they shined. I felt emotionally supported, which was huge as I navigated the vulnerability of being seen on the internet, and she gave me really practical structure that streamlined the back-end business stuff for me.

What she taught me has stuck with me, and I refer back to it often. I really feel her wisdom and expertise will be perennially useful as my business grows, because it wasn’t tied to fads or trends. It helped me create structures that last.

Now I feel confident communicating my message, my thoughts, and my offerings. My social media reflects my work and values, and there’s room for lighthearted content too. People in my sphere have emerged as folks invested in liberation for themselves and others, who want to practice magic in alignment with their integrity.

I’m so, so honored and excited that I get to do this full time now, after many years of doing it part time! So grateful for her magical vision, kind heart, and powerful mind!”

- Espen Artio, Tending the Mystery

Find Espen at @tendingthemystery and tendingthemystery.com

Alexa Branco ♡ The Bruja’s Tomb

From 400 followers to 12K+, a viral reel, Refinery29, and a documentary

About Alexa

Alexa Branco is an award-winning artist, intuitive Earth witch, and owner of The Bruja’s Tomb. Her shop is a vessel for her magic and is heavily influenced by her Latinx background. Through her strong connection to Mother Nature, she creates powerful products and classes that guide witches, femmes, and outcasts to truth and transformation.

Her soulmate clients are witchy folx who want more from their practice: curious people excited about religion, witchcraft, and spirituality who want to learn advanced practices, make informed decisions, and forge their own path.

Where Alexa started

“Before working with Captolia, my content was lacking life. I had brand colors and good-quality photos, but my posts still felt dry and lifeless. I was stuck to a curated feed theme, and posting was genuinely difficult and uninspiring. It got to the point where I was posting twice a week at most just so I could stick to my self-imposed theme. My engagement was low, and I know my community was picking up on my sluggish energy.

I didn’t have much of a community! I was approaching my business solely from a sales perspective, not focusing on fostering relationships with my clients. It wasn’t that I didn’t want to. I just didn’t know how.”

The transformation

Broke her out of the feed theme. We let go of the rule that every post had to fit a curated look, so Alexa could post freely and often.

Showed that not every post has to sell. Memes, funny reels, tweet screenshots: anything her heart desires. That freedom let her community get to know her, and through her, the brand.

Shifted from selling to community. Alexa learned how to build real relationships with her audience in an authentic way, instead of treating Instagram as a storefront.

Activated her archetypes. As a Virgo stellium, Alexa will always be a Sage, and leaning into that lets people trust her before they ever speak to her. She’s since stepped into the Magician, helping clients see they’ve had the power all along, and the Friend, showing up on stories with no makeup and talking to her community like real people, not customers.

Turned a shop into an experience. Alexa learned she isn’t just selling a product. She’s creating an experience, and she’s stepped into her role as a teacher.

The results

• From 400 to 12K+ followers on Instagram

• Multiple viral posts, with her most-viewed reel at 626,000+ views

• An 858% increase in customers finding her website through Instagram

• A 33% increase in overall sales

• Featured in Refinery29 Somos’s “El Mercado” series in July 2025, after the editors found her website and socials on their own. This is her second major publication, after the Wall Street Journal in 2020.

• Filmed for an upcoming documentary in October 2025, after the producers found her on Instagram and sent a film crew to her apartment

• New clients booking straight from Instagram hashtags, saying, “I looked at your page and just felt like I could trust you”

• An engaged community that connects with each other, not just with her

In her words

“My social media presence has COMPLETELY changed! I went from dreading posting to creating content regularly. My community picked up on my more enthusiastic energy, and now they’re actively engaged and connecting with each other.

Captolia taught me that not every post has to be (or should be) sales. Since allowing myself that freedom, my community has been able to actually get to know me and, by extension, my brand. I learned I’m not just selling a product. I’m creating an experience.

I’ve really stepped into my role as a teacher, and it’s been so rewarding. I love educating baby witches so they can live more fulfilled lives with a more informed world view. I’m steadily moving toward my Virgo dream of being the old wise witch that people seek out for knowledge and counsel. What a vibe!

2025 was a big year for my business, and I truly would not have gotten these features without a curated and intentional brand presence.”

- Alexa Branco, The Bruja’s Tomb

Sterling Moon ♡ Sterling Moon Divination Academy

From a $2K launch to a $20K launch, and from side hustle to full-time spiritual work

About Sterling

Sterling Moon is a tarot reader, psychic medium, folk magician, published author, podcaster, and educator on the mystical and strange. Sterling has been reading tarot since 1995 and teaching and reading professionally since 2013. They’re the author of Talking to Spirits: A Modern Medium’s Practical Advice for Spirit Communication, the founder of the Sterling Moon Divination Academy, and the host of the podcast A Magical World with Sterling Moon.

Before going full time, Sterling spent almost 20 years as a professional advocate for victims and survivors of crime. “This isn’t just what I do for work. It’s how I live my life.”

Where Sterling started

“My social media presence felt disjointed and kind of impersonal. I hid behind my tarot cards in particular for a loooong time. I also half-assed my presence on a bunch of platforms instead of whole-assing where I enjoyed spending time.

I was also carrying a somewhat unconscious belief that my work didn’t really matter.”

The transformation

Built a launch strategy. With Captolia’s launch guidance, Sterling went from a $2K launch to a $20K launch, which is 10 times bigger.

Stepped out from behind the cards. Sterling started showing up in person and sharing the story of becoming a full-time spiritual worker, which turned out to be exactly what people wanted to hear.

Owned their corner of the internet. Instead of spreading thin across every platform, Sterling put their energy where they actually enjoy spending time: Instagram, the Academy community, their email list, and their website.

Set boundaries that made showing up feel safe. Small changes, like limiting Instagram comments and turning off story replies, made it comfortable to show up fully.

Reframed what “small” means. A smaller, tight-knit following became an advantage: a cozy virtual clubhouse where Sterling knows so many of the people.

Stepped into Big Sage energy. Sterling’s archetypes grew from Innocent, Sage, and Friend into Sage and Creator, which is what motivated them to expand the Academy’s community.

Remembered the work matters. Captolia helped Sterling see that this work changes people’s lives for the better.

The results

• Turned a $2K mediumship program launch into a $20K launch

• Went full time after almost 10 years of it being a side hustle

• Grew gross income by 300% and net income by 200%, getting close to their old salary in less than a year of full-time work

• Tripled the number of clients they see each month

• Grew their email list from zero to almost 400

• About 30% more Instagram followers in a year

• Launched the Sterling Moon Divination Academy, which now has an alumni community of 50+

• Wrote and published a book, started a podcast, and held their first in-person mediumship and paranormal weekender

• Opened a private office inside Ritualcravt, the witch shop where Sterling spent 5+ years as House Reader

In their words

“Investing in working with Captolia is one of the best gifts I have ever given myself. The spaces she creates are true magical portals, and those aren’t just buzzwords when you work with Cap. She’s also got the real-world experience to back up what she’s teaching.

I started by taking all of Captolia’s offerings that were free, then those that were under $100. I was already seeing the impacts, so when I had the opportunity to join her Witchfluencer program, I was all in.

Your digital marketing know-how is literal gold. You helped me see that this work does matter and that it helps people change for the better.

The biggest transformation is how I feel inside and who I see when I look in the mirror. I dulled my shine to fit into traditional professional spheres for almost 20 years. Now that I’ve reconnected the pieces, I feel whole, and also like I am just getting started.

If you are ready to do the work, working with Captolia can literally change your life.”

- Sterling Moon, Sterling Moon Divination Academy

Marcella Kroll

From 7K to 10K Instagram followers in three months, without automation

About Marcella

Marcella Kroll worked with Captolia on a hands-on, three-month Instagram growth and engagement campaign.

Where Marcella started

Marcella came in with around 7,000 Instagram followers and a goal of reaching 10,000, organically, without bots or automation.

The transformation

Grew organically. Every new follower came from real, targeted engagement, with no automation.

Engaged in an authentic voice. Marcella's new and existing audience was met with a voice that was authentic, intuitive, and on-brand.

The results

• An average of 1,000 new, targeted followers every month

• Engagement increases of 500-1000% during each month of the three-month campaign

• The 10K follower goal reached by the middle of the third month

• More traffic to her social media and more direct messages from clients and prospects

• An Instagram community filled with soulmate clients

In her words

“Captolia has been an important addition to the structure of my business. She is professional and quite intuitive. Her knowledge of social media branding and engagement has significantly increased online traffic to my social media page and direct communication to my clients and potential business prospects. I highly recommend her!”

- Marcella Kroll

Angelica S. Cresci ♡ River Styx Witch

From 300 followers and no direction to $35K in 4.5 months and fully booked readings

About Angelica

Angelica S. Cresci is the witch behind River Styx Witch. Through tarot readings, packages, and the signature group program House of Hades Society, Angelica leads a thriving chthonic community, and is known across the witchcraft space for a public devotion to Hades.

Where Angelica started

“I had 300 followers and it was all over the place. No aesthetic, no direction, no message.

My community was nonexistent before, really. I had some clients and most of them were a bad fit for me and my talents. My Instagram did not feel like a meeting place.”

The transformation

Went deep across three programs. Angelica worked with Captolia in Coaching Coven, Brand Archetype Activation, and Witch & Famous Visibility School, unearthing a personal philosophy, beliefs, knowledge, and confidence along the way.

Built an aesthetic to be known for. Angelica's Instagram went from all over the place to a coherent aesthetic that's now recognized in the industry.

Found the core message. Getting clear on what to say became a game changer for Angelica's followers and clients.

Claimed an iconic feature. Captolia suggested concepts and messaging, including what became Angelica's most iconic feature: a public devotion to Hades.

The results

• From 300 to 4,000+ followers on Instagram

• $35K in 4.5 months, including a $10K launch and two $10K months

• Single sessions fully booked for two months, with readings booked over a month in advance

• A loyal core of clients who repurchase no matter what Angelica launches

• A prestigious tarot reading spot at one of the most respected occult shops in Salem, MA

• A thriving community inside House of Hades Society

In Angelica's words

“Now my Instagram has a coherent aesthetic that I am known in the industry for, and it has helped me magnetize clients. I also know what to say now - I know what my core messaging is, and it has been a game changer for my followers and clients.

Captolia empowered me to step fully into realms of myself that I was just accessing. Working with her across three programs unearthed parts of my own philosophy, beliefs, knowledge, and confidence. It felt like a true process of unfolding and was such a gift! The guidance that was most helpful was her witnessing me. Every time she would make a suggestion for my brand, I felt seen.

Captolia alchemized my business from nearly the ground up. I was a BABY biz witch when I found Captolia's magick, and she kindly assisted me in growing my biz to the thriving, growing, and steady business it is today. My last name Cresci means “growing” in Italian, and I felt truly like a little weed working with Captolia. She watered me with Witch & Famous and our other 1:1 work together. I also want everyone to know that Captolia is also a highly psychic witch, so what she suggests for your business is often so on point it may be shocking.

It's the first time in my life where I feel financially free.”

- Angelica S. Cresci, River Styx Witch

Find Angelica at @angelicascresci and riverstyxwitch.com

Open Eye Crystals

From 1,400 passive followers to a 16,000-strong crystal community

About Open Eye Crystals

Open Eye Crystals is a crystal shop with a physical storefront and an online shop. Captolia served as its brand and marketing strategist for two years.

Where Open Eye started

Open Eye had around 1,400 passive Instagram followers, zero website traffic, and zero online sales.

The transformation

Expressed the brand with confidence. Open Eye learned to authentically express its archetype, brand voice, message, mission, and brand story on social media.

Built real relationships. The focus moved past follower count to REAL engagement and REAL connection with the online community.

Launched Crystal QVC. Weekly Instagram Live sales became a new and profitable AF revenue stream.

Grew the online shop. Organic website traffic grew exponentially, introducing thousands of new visitors and crystal buyers to the online shop.

The results

• From 1,400 to 16,000 followers on Instagram

• A new, profitable revenue stream through weekly Instagram Live sales, Crystal QVC

• From zero website traffic and zero online sales to hundreds of new shoppers daily and thousands of dollars in monthly revenue

• A community so strong that when the pandemic closed the physical store, Open Eye didn't just survive - it thrived, and gave back to the community generously

Flor De Luna

5,000 new followers in a month, and 10K in a year

About Flor De Luna

Flor De Luna is a 1:1 coaching client who creates and sells products for a growing online community.

Where Flor De Luna started

Already self-aware and confident, Flor De Luna was looking for clarity on the vision, and for validation that showing up fully and authentically on social media was valid, and magic.

The transformation

Clarified the vision. In a single hour-long session, Flor De Luna got much clearer on the vision for the brand.

Got permission to be fully authentic. Captolia encouraged Flor De Luna to show up authentically, all the time.

Laid out the steps. Together they mapped out how to build the brand and identity, and how to do the work on social media.

The results

• 5,000 new followers within a month

• 10K new followers and an engaged community within a year

• Consistent sales with every new product drop

• A true sense of belonging and feeling seen

In Flor De Luna's words

“In just a short hour, Captolia helped me clarify my vision so much! She encouraged me to be more authentic in my own self and show up all the time with that. This seems silly as I'm pretty self-aware and confident, but having validation and encouragement to show my authentic self on social media, and that it's valid and magic, was really helpful for me.

We laid out steps to build my brand and identity and do the work on social media. Within a month I had 5,000 more followers! Within a year I had 10k new followers and an engaged community! This higher reach has resulted in consistent sales when I drop new products! And I feel a true sense of belonging and feeling seen. You really helped me remember my core values and authentic voice.”

- Flor De Luna

Tifani True Love

A sold-out $10K launch, in pre-launch

About Tifani

Tifani True Love is a heart healer, a Witch & Famous student, and a Magic Potion six-month private coaching client.

Where Tifani started

“Before working with Captolia, my social media presence lacked a clear direction.”

Tifani was already drawing people in and pulling at viewers' hearts, but wasn't yet using social media as a space to bring people into deeper intimacy.

The transformation

Got clear on the archetypes. The archetypes had always held a special place in Tifani's heart. Deepening into them offered true direction - a compass.

Turned posts into spells. Social media became a true temple, with posts that attract the energy Tifani wants in business and community.

Told the community how to show up. Being clear about what's on offer and how to work together made it easy for people to say yes.

Took the leap. Tifani trusted the heart to take the financial risk of investing in this work.

The results

• Sold out the first launch in pre-launch - a $10,000 come up

• At least 400 new followers

• Money in the bank and the confidence to keep making more

• A clear sense of strengths and purpose

• Proof that people really do want the heart healing medicine Tifani offers

In Tifani's words

“My social media now feels like a magical temple. I am really proud of how strongly I am showing up there and how clear I can be with the direction I'm headed and what I have to offer! My posts are now spells and help me attract the energy I want in my business and in my community.

The most notable transformation is my bank account. I actually have money now and feel totally confident to keep making more doing what I am here to do on planet earth!

I am most proud that I trusted my heart to take the financial risk of hiring Captolia. It was and is worth every fucking dollar. She knows how to direct in a truly holistic way and makes business feel magical. Not like some rigid bullshit I'd rather avoid.

Working with Captolia was one of the best decisions I've made in my business so far. She held true space for me to arrive in my authenticity to the altar of my business. Captolia is a magical being, let her enchant your business with all she KNOWS!!! She forever holds my heart!”

- Tifani True Love

Hope Carpenter ♡ Hope healing arts

From 1,000 followers to 4K on Instagram and 11.5K on TikTok in under six months, plus a sold-out mentorship

About Hope

Hope Carpenter, AKA Hope Medium, is a psychic medium who now focuses on helping other psychics uplevel. Hope is a Witch & Famous student and a 1:1 single session client.

Where Hope started

“Before working with Captolia, I used social media for me - I didn't prioritize connection, I just felt that it was a way for me to document my life. I didn't even conceptually understand that it could be an act of service to share my expertise and personality. I shared whatever I wanted with no rhyme or reason.

I don't even think I really had a community before I started working with Captolia. I pretty much just had loved ones and some random followers who found me who knows where.”

The transformation

Shifted from documenting to serving. Every post now starts with one question: how can I serve?

Stopped dulling down. "Don't dull yourself down" went straight onto Hope's fridge. Niching down meant not resonating with everyone, and finding the right people instead.

Played with the archetypes. On TikTok, the Outlaw brought big waves of new fans, while the Sage and Caregiver built trust over time.

Worked through the fear of success. Becoming visible brought a lot of love and support, and some inner healing to accept it.

The results

• From 1,000 to 4,000 followers on Instagram

• From not being on TikTok to 11.5K followers there, all in under six months

• Sold out the first 1:1 mentorship program, with enough leads for a large waitlist

• A fully booked calendar, to the point of closing the public booking page

• An extremely enthusiastic community, and a new focus on helping other psychics uplevel

In Hope's words

“It was absolutely a 180° shift after working with her. Now each time I show up on social media I'm thinking, how can I serve? You taught me to focus on my community, not on myself.

Now I have an extremely enthusiastic community who watches my every move and is so excited to work with me that I've had to work through my own fear of success.

I'm most proud of having sold out my first 1:1 mentorship program! I was so nervous about it that I actually put it off for months, but by the time I even put out the first teaser about launching, I had enough leads to create a large waitlist for future containers.

Captolia is a force of nature. She helped me get clear on my brand, my vision, and my passion. I return to the notes I took during her Witch and Famous course all the time, not to mention the private session that shifted my entire relationship to social media. She is truly a priestess of transformation, because you allowed me to see my magick in a way that I couldn't - and now the sky is the limit.”

- Hope Carpenter, Hope Medium