Archetype Test Free: Discover the Energetic Identity of Your Brand
There’s a reason your brand might feel like it’s constantly shapeshifting.Why your messaging keeps moving, your content feels disconnected, or your visuals might not quite click anymore.
It’s not because you’re doing it wrong or that you need to “burn it all down”… it’s probably because you’re trying to build a brand without knowing who your brand is.
And no, I don’t mean your niche or your aesthetic or your mascot. I mean your brand’s character. Its core. The energetic role it plays in the collective.
That’s where archetypes come in — and why taking a free archetype test might be the most clarifying move you make this year.
What Are Archetypes (Really)?
Most people hear “archetypes” and think about the quick 12-word summaries floating around Instagram carousels:
Lover = sensual.
Rebel = disruptive.
Sage = wise.
Cute. But incomplete.
When I talk about archetypes, I’m referencing the deeper psychological and symbolic patterns made popular by Carol S. Pearson, rooted in the work of Carl Jung. These aren’t cheesey, basic marketing tools like most marketers present them as— they’re timeless mythic roles that live in our collective unconscious. They’re spirits of their own. They show up in movies, fairy tales, astrology, even in our dreams. And when activated intentionally, they give your brand soul.
Archetypes give your brand and your presence ENERGY + IDENTITY which makes your brand distinct and “sticky” in the minds of your dream customers because they feel like they KNOW you.
Each archetype represents a frequency — a core energy your brand expresses and that your audience feels.
When you're aligned with the right archetype, the true archetype(s) of you…your marketing gets easier. Your brand becomes recognizable. And your people connect to you instantly — because they subconsciously know who you are. And beyond knowing who you are, they’ll feel a quicker YES or NO (archetypes make your brand polarizing in the best way… no more luke warm followers always watching never buying!)
Why Archetypes Matter in Branding
Most branding advice will tell you to focus on being clear, consistent, and compelling.
I’ll take it a step further:You need to be archetypal.
If it’s not archetypal, people tend to get confused. And confusion is a big block to cash and clients.
Why Your Marketing Feels Off (and How Archetypes Fix That)
If you’ve ever said things like:
“My content feels scattered.”
“People don’t really get what I do.”
“I’m multi-passionate — I don’t know how to bring it all together.”
“Every time I post, it feels like I’m performing someone else’s brand.”
...then chances are, your brand’s archetype hasn’t been clarified or embodied yet.
Archetypes give you:
✨ A magnetic brand voice
✨ A clear emotional lane to speak from
✨ Confidence to show up fully
✨ Recognition (your people feel who you are)
✨ And most importantly — relief. You finally stop trying to be everything to everyone.
Take the Archetype Test Free — And Get Clarity Now
I created a free brand archetype quiz to help you discover the energetic essence of your brand.
🧿 It’s not a gimmick.
🧿 It’s not one of those “pick your favorite color and we’ll guess your vibe” situations.
🧿 It’s based on real archetypal theory, adapted for modern spiritual entrepreneurs, creators, witches, and sensitive service providers who want to build magnetic brands that feel like home.
→ [Take the archetype test free here]
and find out what frequency your brand naturally operates on — and how to build your content, offers, and brand experience around it.
What You’ll Learn in the Free Archetype Quiz
You’ll discover your dominant brand archetype out of the 12 classic energies:
Magician – The alchemist, the visionary, the channel
Sage – The truth-teller, the guide, the wisdom keeper
Innocent – The radiant optimist, pure-hearted, healing
Explorer – The seeker, the wanderer, the pathfinder
Creator – The artist, the innovator, the expressionist
Lover – The sensualist, the connector, the magnetic muse
Hero – The challenger, the leader, the force of change
Outlaw – The revolutionary, the disruptor, the catalyst
Caregiver – The nurturer, the healer, the community builder
Everyperson – The relatable one, the friend, the mirror
Ruler – The leader, the legacy builder, the boss
Jester – The entertainer, the joy-bringer, the wild card
But more than that — the results will show you:
🌟 How this archetype shows up in business and branding
🌟 What your content should feel like to others
🌟 What magnetizes clients to you
🌟 And what might be blocking your visibility or clarity
Archetypes Aren’t Boxes — They’re Permission Slips
Archetypes don’t box you in. They show you where your brand already wants to go. A natural flow towards your truest self. You don’t have to change into something or someone else to become your archetype. You already are it.This is just about remembering who you are inside, who you know you’re ready to give yourself permissio to be, and claiming it — and letting your brand grow from there.
Think of it as planting your flag. “This is who I am. This is the energy I bring. This is the transformation I create. That level of clarity changes everything — from your captions to your pricing to the energy you carry online.
Branding Is Identity Work
And identity work is visibility work. It’s HEALING work. The archetypes are more than just “cute” or “fun to work with” or “helpful” — they’re deeply healing.
I’ve worked with dozens of mystics, coaches, artists, and practitioners who struggled with being seen. And over and over again, we return to the same truth:
✨ When your brand is rooted in who you truly are (not who you think you should be), showing up stops being scary.
✨ When your brand reflects your natural frequency, content becomes a ritual vs. a chore
✨ When your audience sees you clearly — they trust you, buy from you, and grow with you.
✨When you let go of who you are “supposed” to be and give yourself a chance to be the true you in your brand, you attract a more aligned audience and showing up + marketing your business feels less traumatizing and stressful and more like an exciting opportunity to share your voice and expression.
This isn’t surface level. It’s deep, powerful work that translates from your brand into every asset of your being. Truly.
TL;DR: Why You Should Take the Archetype Test Free
✔️ It's rooted in Pearson’s 12 archetypes, but adapted for spiritual & sensitive entrepreneurs
✔️ It reveals your brand’s authentic essence — not just a trendy personality
✔️ It gives you a consistent emotional tone for content, marketing, and messaging
✔️ It’s totally free, fast, and fun (and spookily accurate)
Your brand isn’t lost.
It’s just waiting for you to remember who it is.
Let the remembering begin.
→ Take the [archetype test free] now.
