What’s Your Brand Personality—and Why It’s the Key to Getting More Bookings 💸
Believe it or not… you don’t need to be “more professional” to grow your spiritual business.
Whether you’re an astrologer, tarot reader, coach, or other type of service provider… you don’t need to water yourself down, copy what every other reader or healer is doing, or try to sound like someone who’s had a desk job since 2003 to succeed.
What you do need is a brand personality that feels like you on your most aligned, magnetic day.
YOUR BRAND PERSONALITY IS YOUR BEST SALES STRATEGY + ASSET TO YOUR BUSINESS.
It’s what makes people click your booking link instead of scrolling to the next practitioner.
It’s what helps clients remember you. Refer you. Come back again. It’s the energetic imprint you leave behind—and when it’s clear and consistent, your business grows with a whole lot more ease.
What Is Brand Personality?
Your brand personality is the vibe, voice, and energy your business expresses in the world.
It’s how you show up online. It’s the way your website feels. It’s your memes, your email tone, your rituals, your outfit when you go live. (I always say the last 5 memes people have sent you is your brand persona lol…)
It’s the full sensory experience of being in your field.
And for spiritual practitioners—your brand personality often is your first energetic exchange with potential clients.
So if your Instagram feels flat, scattered, or generic? You’re leaving money, resonance, and bookings on the table!
Why It Matters: Energy Precedes Sales
Your next client isn’t just buying a service. They’re hiring someone they vibe with. Someone who gets them. Most often, people aren’t just searching for “a coaching session” or “a reading” like it’s a typical commodity, they are finding practitioners and personalities that they align with, and choosing their practitioners SPECIFICALLY for the energy they hold, their message, their peresonality, etc.
They want to feel something.
Whether it’s comfort, power, glamour, clarity, or catharsis… your brand personality sets the tone before they ever book.
A clear brand personality builds:
Trust (this person has strong energy—I feel safe with them)
Recognition (I keep seeing their posts and loving their vibe)
Relatability (they speak my language and reflect my values)
Desire (I want what they have—I want to be in their world)
When your energy is distinct and embodied, clients don’t need convincing.
They feel your frequency and know you’re THE ONE.
Personality = Permission
Here’s the part spiritual folks often forget:
✨ The more you you are, the more freedom you give your clients to be themselves too.
Your brand personality is an invitation. It signals what kind of transformation you hold, what energies you channel, and what people can expect when they work with you.
So if your brand personality is:
✨ Witchy and ethereal? Your clients feel safe to dream, feel, and expand.
😈 Bold and spicy? Your clients are ready to break patterns and shake shit up.
💕 Soft and devotional? Your clients know this is a space for healing and reconnection.
🧠 Wise and precise? Your clients are here for clarity and strategy.
This is NOTTTT a faux performance of persona it’s an act of owning your natural energy signature and turning up the volume!
Quick Ways to Clarify Your Brand Personality
Ask yourself:
What’s the emotional experience I want people to have when they enter my world?
If my brand had a voice, what would it sound like?
What archetypes or energies do I naturally embody in my work? (The Oracle? The Rebel? The Muse? Take my brand archetype quiz to find your authentic archetypes!)
What do clients say about me when they recommend me?
Your brand personality isn’t just about looking cute or being funny online (although we love that too). This is a process of building resonance. Creating connection. And ultimately—making it easy for people to say yes to working with you. Specifically because you are you.
Your Next Step
If your business feels fuzzy, unmemorable, or like it’s not reflecting your true magic… don’t just rebrand your colors or do an arbitrary rebrand or redesign. Reclaim your personality.
Your essence is what sells. Your vibe is what makes you unforgettable. You don’t need a gimmick. You need to get seen as you really are.
🧿 And if you need help unlocking your brand personality and becoming the go-to intuitive, healer, or spiritual practitioner in your space—I’d love to help. That’s literally my favorite spell to cast.
Let’s make you booked, recognized, and magnetic—all by being more you.
