
launch potion
🧪 learn how to Craft Irresistible Offers and conjure a Client Coven That Buys on Repeat 🧪
Believe it or not, your launches can feel pleasurable, easeful, & expansive af.
They can be beautiful affirmations of your unique magick. They can remind you that your work is brilliant and worthy of being abundantly compensated.
Your launches can be your initiation into a new timeline.
A timeline in which your dream of sharing your gifts with a coven of clients all eager to buy from you is your reality.
A timeline in which your bank account reflects all the big magic you bring into this world.
A timeline where you’re no longer exhausting yourself for weeks on end, screaming your offers out into the IG void, and bending over backwards just for…crickets.
No more chasing down ambiguous clients, or wasting your energy trying to hold down anyone who isn’t a full-body YES to your magick.
No more dreaded, life-sucking launches that make you feel cringe when you’re just trying to spread the word about your offerings and get honestly paid for your work.
No more second-guessing yourself for sounding too “salesy” or shame-spiraling over how much you’re sharing on the internet.
No more doubting the value of your gifts and your desire to be financially supported by them.
“1 followed your exact advice and everything you shared in Launch Potion, and one of the leads from my free class signed up for my highest level package!!!! A $7777 pay in full!” - LC, 2022 participant
If you’re ready to:
show up on social media with piping hot enthusiasm in promoting every single thing you release
transform passive followers into eager + excited paying customers who love to buy everything you offer
expand into new, higher price points with confidence while serving your audience with enthusiasm at every price point
release magickal offerings that SELL OUT & fill up like never before
sell ICONIC af programs and products that change people's lives & make waves through the internet
move beyond money mindset work into real #richwitch strategy for abundant growth in your biz
show up & put in the work to tap the radical prosperity your business has the potential to bring
and if you are ready FOR:
More people, more signups, more SALES in your business
Waitlists to work with you, folks in your DMs asking “how can I pay?”
Bigger, more steady influxes to your bank account
An Instagram presence filled with dream clients who love to buy from you
Workshops and classes filled with people who are genuinely invested in your work
A business that feels financially supportive and nourishing
Launches that feel rewarding and exciting, reminders of how valued your work is
You’ve come to the right place.

✧*:・゚✧ WHAT WE'LL COVER ✧*:・゚✧
LESSON 1: VISIONING YOUR KINGDOM:
We’ll begin by visioning what your next level looks like and how you can start radiating at this new frequency NOW - before you even launch - to build momentum & BECOME the version of yourself that creates your next high-priestess level leap in your biz. You’ll learn how to tear down all of the pedestals your fave witchfluencers are seated on and claim your OWN throne of personal power in your brand and biz. You’ll leave this module feeling confident in the grand vision for your business - and in your capacity to make this vision a reality.
LESSON 2: TRANSFORM FOLLOWERS INTO DEVOTED CUSTOMERS THROUGH ORGANIC SOCIAL MEDIA:
Here you’ll learn how to build an audience who trusts you and loves to pay money to learn from you. You will *magically* transform passive followers into devoted customers by creating authentically magnetic content, getting consistently cozy with your audience, & dissolving alllllll of the barriers that keep them from investing in themselves through your offerings. You’ll leave understanding how to magically monitize your audience and build a steady income, a consistently growing client base, and a community of people who HYPE YOU TF UP every time you share your work! This piece is *key* to a sold-out launch!
In this module you’ll learn how to use the power of organic social media to create real impact and shifts in your dream clients lives - before they even pay you a dime. So that when it’s time to launch and sell, there’s no hesitation. They know you’re the real deal, and they’re ready to invest in your gifts.
LESSON 3: CREATING YOUR VIRTUAL SPELLBOOK OF OFFERINGS
Here you’ll learn how to STRATEGICALLY and PROFITABLY create an entire suite of juicy, transformative, & deeply resonant offerings that draw people into your customer coven and have them lining up for more. You’ll gain the confidence needed to create offerings that GLITTER with value for people at every price point…from your free offerings into the higher-level higher ticket offerings that support and sustain you as much as they expand you. This lesson will show you how to create a loyal (and growing) customer base of witches who are eager to work with you & pay you for your magick!
You’ll learn how to build a pricing model that honors accessibility, without burning you out or martyrdom.
LESSON 4: LET THE RITUAL BEGIN: LAUNCHING + SELLING YOUR MAGICAL OFFER.
Now comes the time to raise the energy of your offer and finally release your magick out into the world! We’ll tap into the underlying energetics and the "flow" of a launch, learn how to play with the energetics with teasing and revealing to build excitement, and you’ll get a breakdown of what to do week-by-week to fill spots; make sales, sell out your offer.
This includes 2 launch calendar variations, social media post & story ideas and more! This lesson will provide you with the super clear framework and schedule you need to keep your launch feeling grounded, organized, and full of ease.
You’ll also be invited and encouraged to bring magic (yes, like actual magic!) into your launches…so lesson 04 also comes with a LAUNCH SPELL to pair strategy with spirit for maximum potency in the process.
Wherever you happen to be in your biz, Launch Potion is a one-of-a-kind course that blends strategic marketing and magick to alchemize your launches & bring more $$$ to your brand
This course includes:
4 immediately accessible modules
4 bonus workshops -
✨unapologetic sales - to help you get over the cringe around publicly selling your services
✨consensual sales - to help you unlearn all those pushy boss babe sales techniques and learn a way to sell that honors your clients sacred NO as much as a sacred yes
✨launch SOS - I’ll share the common reasons launches don’t work, as well as what to do to alchemize a “failed” launch and turn it around 💸
✨ signature offer creatrix - learn how to shift out of chaos launching and finally build a sustainable structure for your biz through your signature offers
3 live group coaching calls - date TBA
2 launch calendars + social media prompts for easy authentic sales
Private Launch RX sessions for the first 5 folks who pay in full
$888 (payment plan available)
(click here for the extended eight-month payment plan, or click here to pay in full and the first five get a private Launch RX session with Captolia)
There are also BIPOC EXCLUSIVE sliding scale payment options available.
The Proof is in the Potion…
The Eckharts created SPOOKY af levels of abundance with their first $15k launch + an entire new customer base filled with their dream clients
Tifani True Love cast a spell on her audience with a $10k launch of her Of The Earth program (while it was in PRE launch!)
Michelle Minott Fine Jewelry sell over $10.5k worth of product before she even launched her website
Magick Shay amassed a cult-following of customers on IG who excitedly buy every. single. thing she sells…. in her first 6 months in business!
And DOZENS of Launch Potion students have called in launches at alllll levels - from their first $1k launches to $20k, $30k and BEYOND!
“Launch Potion helped me go from confusion and overwhelm around launching, to actually having fun with launching. It is truly the best framework out there. I've taken countless courses and workshops on online marketing over the last five years, but Launch Potion was the first framework that actually broke down the process of launching in an immediately actionable, effective way.” –Ash Gravity
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“I did one module of this only, fucked around and had a 5k launch to a 78 person mailing list 😂😂” - Black South Apothecary
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“Launch Potion took all of the guesswork, research, and trial and error out of the launching framework for me. I could stop second guessing and doubting “the best way to launch” and keep it simple. Not only did Captolia give me a super clear framework and schedule, she also helps you keep the messaging focused and magical. After Launch Potion I had a 6k launch followed by an 8.5k launch. Worth every penny! - Emily, 2021 participant
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“Your strategies are the truth!!! I haven’t officially launched- or even announce a soft launch yet and I have already sold $10.5k worth of product! Through your Launch Potion tenets of embracing my archetypes and cultivating my audience by showing up as my authentic self (in addition to the other juicy tips) I have been able to build interest in my products and secure early orders before I start an email list or my website is live!” - Michelle Minott Fine Jewelry